D. Easley, J.Kleinberg. Networks, Crowds and Markets: Reasoning About a Highly Connected World. Cambridge University Press, 2010.

This textbook by Easley and Kleinberg is a well written introduction to (social) network analysis and its applications. Although many concepts from graph theory and game theory may be familiar to computer scientists, the corresponding chapters provide interesting applications and place these topics in a new light. With rising importance of social networks, this is definitely an interesting reading for computer scientists as well as everyone interested in this topic.

Personally, I came across this textbook through a course entitled Social Network Analysis on Coursera.

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